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Backlink Anchor Text Planner
Plan a natural mix of branded, exact-match, partial, URL and generic anchors for your next batch of backlinks.
Your anchor plan
Why mix anchors: a natural backlink profile is mostly branded and URL anchors, because that’s how people link when nobody asks them to. A profile dominated by exact-match keyword anchors is a classic sign of manipulated links and can trigger Google’s spam systems. These percentages are common rules of thumb — study the top-ranking pages in your niche to fine-tune them.
About the Backlink Anchor Text Planner
The Anchor Text Planner plans a natural mix of anchors for your backlinks — branded, exact-match, partial-match, naked URL and generic — based on how established your site is. Enter your brand, main keyword and page URL, and it suggests how many links of each type to build and gives ready-to-use anchor ideas you can download as a CSV.
How to use the Backlink Anchor Text Planner
- Enter your brand name, main keyword and page URL.
- Choose how many links you plan to build.
- Pick a profile: safe for a new site, balanced or established.
- Review the anchor plan, shuffle for new ideas and download it as CSV.
Frequently asked questions
What is anchor text?
Anchor text is the clickable text of a link. Search engines use it as a clue to what the linked page is about.
What is a natural anchor text ratio?
Natural backlink profiles are mostly branded and URL anchors, with a smaller share of partial-match and only a few exact-match keyword anchors.
Can too many exact-match anchors hurt?
Yes. A high share of exact-match keyword anchors looks manipulative and can trigger Google’s spam filters.