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Conversion Rate Calculator
Turn visitors and conversions into a conversion rate — and see what improving it would be worth.
Conversion rate
What if the rate improved?
For context: typical e-commerce conversion rates sit around 1–4%, lead-generation landing pages often 5–15%. Compare yourself against your own history and your traffic source — paid search, email and returning visitors usually convert much better than social or display traffic.
About the Conversion Rate Calculator
The Conversion Rate Calculator turns visitors and conversions into a conversion rate, visitors per conversion, revenue and revenue per visitor. The what-if section shows how much extra revenue a higher conversion rate would bring, which makes it easy to justify spending on landing pages, checkout improvements and A/B tests.
How to use the Conversion Rate Calculator
- Enter the number of visitors or sessions.
- Enter the number of conversions.
- Add the average order value to see revenue per visitor.
- Set a target conversion rate to see the extra revenue it would bring.
Frequently asked questions
How do I calculate conversion rate?
Divide conversions by visitors and multiply by 100. For example, 50 sales from 2,000 visitors is a 2.5% conversion rate.
What is a good conversion rate?
For online stores 2–4% is typical, while landing pages focused on one goal often convert at 5–10% or more. Compare yourself with your own history and industry.
Should I use visitors or sessions?
Either works as long as you are consistent. Sessions give a lower rate because one person can visit several times.