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ROI & ROAS Calculator
Enter your ad spend and revenue to see ROI, ROAS, profit and your break-even ROAS side by side.
Costs are used for ROI and profit; ROAS uses revenue and ad spend only.
ROAS vs ROI: ROAS = revenue ÷ ad spend, so 3.75× means $3.75 back for every $1 spent on ads. ROI = (revenue − all costs) ÷ all costs, which tells you whether the campaign actually made money after product and other costs. Break-even ROAS is the minimum ROAS you need to not lose money, given your margins.
About the ROI & ROAS Calculator
The ROI and ROAS Calculator shows return on ad spend, return on investment, net profit, profit margin and your break-even ROAS side by side. Enter what you spent on ads, the revenue they brought in and your product and other costs, and see straight away whether a campaign is really making money — not just generating sales.
How to use the ROI & ROAS Calculator
- Enter your ad spend and the revenue from those ads.
- Add product or delivery costs and other costs such as fees and agency spend.
- Read ROAS, ROI, net profit and profit margin.
- Compare your ROAS with the break-even ROAS to see if the campaign is profitable.
Frequently asked questions
What is the difference between ROAS and ROI?
ROAS is revenue divided by ad spend and only looks at advertising. ROI includes all costs — products, fees and ad spend — and shows the true profit on your investment.
What is a good ROAS?
It depends on your margins. A common benchmark is 4:1, but a business with thin margins may need more just to break even, which is why the break-even ROAS matters.
How is break-even ROAS calculated?
It is the ROAS at which profit is zero after costs — roughly 1 divided by your profit margin before ad spend.